Nollywood actress, Belinda Effah, a versatile and distinguished person with willingness to cross boundaries and make impact in other spheres has just added another feather to her cap.

She has been selected as Brand Ambassador for Tobams colors, a UK. Based fashion house that specialize in creating high-end clothing in traditional African Ankara wax material.

Jite Newton, the founder of Tobams Colors revealed that Belinda has succeeded in bringing out the beauty in her designs, following her mission to maintain African roots and combine with European style.

According to her, she said, “our patterns are bold and bright and the colors are vivid. We use an extra densely woven fine cotton fabrics has our recognizable design signature featuring six colors all of which represent a deeper meaning.

Perhaps one of the thing that contributed to Effah’s success was that Tobams color patterns which are acronyms of the brands name.

The acronyms include:

TUSCAN SUN-Sunshine, Charming, Brightness and Optimism

ORANGE- Joy, Warmth and Creativity

BLACK-Power, Elegance, Prestige and Authority

ALABASTER-Sophisticated, Versatility, Tranquility

MIDNIGHT BLUE-Loyalty, Intelligence and Calmness

SHAMROCK GREEN-Growth, Freshness and Quality blend well on her.

Credit: Bellanaija.

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